Brahma

Brahma was born in Rio de Janeiro in 1888, founded by the Swiss Joseph Villiger; according to the brand's website, he teamed up with Paul Fritz and Ludwig Mack to open the brewery, Villiger & Cia. The Brahma trademark was registered on September 6 of that year, and in 1904 the company was renamed Companhia Cervejaria Brahma. According to AB InBev, the name honours the English inventor Joseph Bramah, who created a draught beer pump valve, and not the Hindu god.

In the early 20th century the brewery began making several styles and launched Brazilian versions of pilsner under the Guarany and Ypiranga brands. In 1935 it commissioned Ary Barroso and Bastos Tigre to write the carnival march "Chopp em Garrafa", sung by Orlando Silva, which the brand presents as Brazil's first jingle. In 1989 Brahma was bought by Banco Garantia, owned by Jorge Paulo Lemann, Marcel Telles and Carlos Alberto Sicupira, and in 1998 Chopp Brahma began to be exported to Europe, starting with France. In 1999 Brahma joined its arch-rival Antarctica to create Ambev, approved by Brazil's competition authority, Cade, in 2000; since 2004 Ambev has been part of the group now called AB InBev. In 2020 the brand launched Brahma Duplo Malte.