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News Photo: Courtesy/Constellation Brands

Corona falls 5% and Pacifico rises 19% in the US, says Constellation

The owner of the Mexican beers in the US grew sales 6% in the quarter and bought SpikedAde, a vodka-based ready-to-drink, for US$75 million

By Bebidário Newsroom Bebidário Team 4 min read
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Constellation Brands, the American company that sells the Mexican imported beers Corona Extra, Modelo Especial, Pacifico and Victoria in the United States, released its results for the second quarter of its fiscal 2027 on October 6, a period that ended on August 31. Net sales totaled US$2.633 billion, up 6% from the same period a year earlier, and earnings per share came to US$3.32, up 25%.

Corona and Modelo slip, Pacifico grows

The beer division posted US$2.47 billion in sales, up 5%, driven by a 5.5% rise in volume shipped to distributors, which reached 123.9 million cases. Depletions, as the industry calls distributors' sales to retailers, fell 0.6%. According to the company, Corona Extra fell about 5% and Modelo Especial about 2%, while Pacifico grew about 19%, Victoria 15% and the Modelo Cheladas 5%. The division's operating margin fell 1.6 percentage points to 39%, on higher marketing spending.

Despite the decline, Constellation says Modelo Especial remains the top beer by dollar sales in the channels tracked by the consultancy Circana in the United States, and that Pacifico joined the group of the ten brands with the highest dollar sales. Corona Extra remains in the top five. In Brazil, Corona Extra is part of Ambev's portfolio; Constellation's figures cover only the American market.

Wine, spirits and the SpikedAde deal

The much smaller wine and spirits division posted US$159.4 million in sales, up 17%, with depletions up 10.2%. The company credits Kim Crawford wine, which grew about 11%, and Mi CAMPO tequila, which rose about 51%.

After the quarter ended, Constellation bought SpikedAde, a vodka-based ready-to-drink beverage that is sugar-free, non-carbonated, 100 calories and comes in flavors inspired by sports drinks. The company paid US$75 million for 100% of the business and may pay up to US$278 million more over five years, depending on the performance of the brand, which is currently present in the eastern United States. According to The Spirits Business, SpikedAde becomes part of the beer division. For the full fiscal year, the company expects beer net sales to range from a 1% decline to 1% growth.

Sources: Constellation Brands (October 6, 2026), The Spirits Business (October 7, 2026).