Moët & Chandon remains the world's most valuable wine brand, while Veuve Clicquot rises 39% and moves up to second place
Champagne brands gained value in 2026, while most still wine brands lost value, according to the Alcoholic Drinks 2026 report from British consultancy Brand Finance, released on October 8. Together, the world's ten most valuable Champagne and wine brands are worth US$8.2 billion.
Moët & Chandon remains on top, with a brand value of US$2.3 billion, up 12%. Veuve Clicquot grew the most: it gained 39%, reached US$1.4 billion and rose from fourth to second place. Dom Pérignon advanced 21% to US$300 million and appears in ninth place. That makes the three fastest-growing brands in the ranking all Champagne: Veuve Clicquot, Dom Pérignon and Moët & Chandon.
On the consultancy's brand strength index, Moët & Chandon scored 80.3 out of 100, with an AAA- rating. The strongest brand on the list, however, is Barefoot, with 85.1 out of 100 and an AAA rating; its value rose 2% to US$1.3 billion.
Among still wines, four of the six brands on the list lost value. Australia's Penfolds had the steepest drop in the ranking: 32%, to US$776 million. China's Changyu fell 22% to US$641 million; Beringer dropped 16%, and Yellow Tail 14%. Going the other way, Carlo Rossi rose 8% to US$313 million.
Consumers are drinking less wine but they are still willing to spend on brands that represent meaningful occasions.Henry Farr, Global Sector Head for Alcoholic Drinks at Brand Finance, in the ranking's press release
In Brand Finance's methodology, brand value is the benefit an owner would get by licensing the brand on the market, not revenue. In the same report, the consultancy published its beer and spirits rankings. The Bebidário catalog includes Moët Impérial Brut and Veuve Clicquot Yellow Label Brut.
Sources: Brand Finance (October 8, 2026).
