Concha y Toro's two lines side by side: position in the house's range, the devil legend, oak, alcohol and price.
Reservado and Casillero del Diablo are two easy-to-find lines from Chile's Concha y Toro: each label on this list was at three or four of the five chains we surveyed. The names are confusing, because the Casillero bottle also says "Reserva". Below: where each one sits in the house's range, where the devil story comes from, what the technical sheets show differently, and three pairs of the same grapes, side by side.
In the portfolio published on Concha y Toro's website, Reservado is in the group of varietal wines, the house's entry level, alongside Frontera. The brand page presents it as a wine for simple moments, with "one for every occasion". Casillero del Diablo appears in the next group, one step up, and below Marques de Casa Concha. Within Casillero itself there are subdivisions (Reserva, Reserva Especial, Reserva Privada); what you find at the stores surveyed is the Reserva, the classic line.
Concha y Toro was founded in 1883 by Don Melchor Concha y Toro, and the Casillero del Diablo brand appeared in 1966. The name comes from a story the brand itself tells on its website: Don Melchor kept his best wines in a private cellar, behind an iron gate, and bottles started to disappear. To keep the thieves away, he spread the rumor that the devil lived there. Fear, the brand says, did the rest.
According to the producers' sheets, three differences repeat. Alcohol: the Reservado wines have 11.8% to 12%; the Casillero wines, 13.5%. Oak: the Reservado sheet only mentions four months of "storage" before bottling, without citing barrels; the Casillero sheet mentions time in oak barrels. Origin: both use grapes from the Central Valley, but only the Casillero sheet details soils (alluvial, stony and hillside) and the Mediterranean climate influenced by the Andes. In the catalog profile, the Reservado Carmenere and Malbec score 3 out of 10 for sweetness, against 1 for the Casillero wines.
Cabernet from the D.O. Valle Central with four months of storage and 11.8% alcohol. According to the producer, raisin, plum and violet at the top, dark chocolate, red fruit and vanilla in the body. Serve at 17 °C, with grilled red meats and spicy dishes.
Same grape and same region, with time in oak barrels and 13.5% alcohol. The producer's pyramid shows cherry, blackberry, plum, toast and coffee at the top and vanilla in the body. The house recommends serving it between 18 °C and 20 °C, with grilled red meats and aged cheeses.
Carmenere from the D.O. Central Valley, also with four months of storage. The pyramid lists plum, black pepper and blackberry. The winery recommends 18 °C, with pasta and fresh cheeses.
According to the sheet for the 2020 vintage, it spends time in American oak barrels. Plum, red fruit, coffee, cocoa and toast at the top; blackberry, leather and cherry in the body. Serve between 16 °C and 18 °C, with game meats, grilled vegetables and bean dishes, according to the house.
Chilean Malbec from the D.O. Central Valley, with four months of storage. The producer describes plum, cocoa, vanilla, red fruit and coffee. Serve at 18 °C, with roast red meats and aged cheeses.
Malbec from the Central Valley with time in barrels (the length is not published) and the V-Label vegan seal. The sheet lists plum, cherry, black pepper, dark chocolate and vanilla. Serve between 18 °C and 20 °C, with roast red meats and cheeses.
For every day and for those who want to spend less, the Reservado: its price range ends below where the Casillero of the same grape starts, and it has less alcohol. To go with grilled meat or to take to a dinner, the Casillero has the barrel time and the higher alcohol the sheets describe. If you want to go one step higher at the same house, the Marques de Casa Concha Cabernet Sauvignon, from Alto Maipo, cost R$ 119.90 at the only store that had it (Sep 2026). For other budget options, see 10 wines under R$ 50; to understand the grapes, Malbec, Cabernet or Carménère.
We took the three grapes the two lines have in common in the catalog and with store prices: Cabernet Sauvignon, Carmenere and Malbec. The differences cited come from Concha y Toro's technical sheets; the flavor, from the producers' pyramids. We found no published medal or critic's score for these labels, so the comparison is of style and price.
Shelf prices surveyed on September 24, 2026 at Divvino, Zona Sul, Bistek, Savegnago and Giassi, 750 ml bottle; the range goes from the lowest to the highest price found. Prices change over time and from store to store.
Drink responsibly.
Sources: Concha y Toro website (brand portfolio and Reservado brand page) and Casillero del Diablo website ("The Legend" page), accessed on September 24, 2026; Concha y Toro technical sheets; Bebidário price survey at Divvino, Zona Sul, Bistek, Savegnago and Giassi (September 24, 2026).
